If you've been following our blog, or you've read our Email Marketing 101 guide, you've definitely heard our mantra before: The SendGrid team is a firm believer in sending the right message, to the right person, at the right time, with the right frequency. Adhering to this idea within your email marketing strategy can help your brand's content find the inbox and drive the engagement you're seeking. Our newly-released integration with BlueShift provides our customers a powerful new way to develop the most appropriate message, for the right person. This programmatic email marketing solution brings together the best of breed in Artificial Intelligence (AI)-powered orchestration from BlueShift, with the industry-leading deliverability and scale from SendGrid. In today's perpetually connected world, your customers are creating signals around the clock based on their web and mobile behaviors.